Dell and Jobs: Different Styles of Creativities

(This is the article which is not allowed to be the writing assignment 2 because nobody in class chooses Jobs; as a result, I have to post here and just as an outside class practice.)

Michael Dell and Steve Jobs are both outstanding enterprisers who are full of creativities in IT area. However, they have different styles in product designing and marketing strategies. The designing of Dell computers emphasizes more useful and convenient. Dell also uses modular criterion that the most computers can use similar parts and they can be purchased together in order to decrease the costs. In addition, the most famous marketing strategy of Dell is direct-sales methods. It is a new kind of marketing method that computers will be mailed from Dell factories directly after customers order them online or by telephone. Because of no retailers, it is also a good way to reduce the cost and makes Dell Company gets great success. On the other hand, Steve Jobs has his special opinions quite different from Michael Dell in manufacturing and marketing. What he thinks Apple is not only a computer, it is also an art. It is designed by using ivory-white surface and its own Mac OS operation system which is more creative than most traditional PCs (personal computers). However, compared with its fashion design, apple’s marketing strategy is just traditional method. Apple retails are opened in many big cities all over the world. Almost every retail shop is gorgeous decorated and filled with the atmosphere of art. It is a convenient way for customers to taste Apples in retails and fall in love with them. While direct-sales methods may not have this kind of effect. In conclusion, different people have different ideas in creativities. Between Dell and Jobs, we can find that Dell is an excellent enterpriser and he has his own ways to control costs. However, Jobs is an artist. What he designed are not only computers. They are also arts, aren’t they?